Cycling clothing brand Assos is once again taking legal action against fast-fashion giant Asos.
City AM reports that while it is “not yet clear” why Assos is suing the British fashion brand, the Swiss-based premium cycling clothing company filed a breach of contract claim last Friday to the High Court, a claim which names Asos Plc, Asos. com and Asos France as the defendants.
It is the latest chapter in the long-running legal dispute, Assos having in 2011 won its fight to prevent the clothing brand selling products under the Asos name in Switzerland. During those proceedings, Assos said the similarity in names could confuse consumers, a case the cycling clothing company made successfully to convince regulators at the European Union’s Office for Harmonisation in the Internal Market (OHIM).
> Assos wins fight to stop UK company ASOS using its brand name in Switzerland
However, Asos has also successfully defended its case in the UK and there were outstanding cases in the US, France and Germany midway through the last decade when a settlement was agreed.
In 2016, it…
