Casablanca Paris has launched its new in-store installation at Selfridges, featuring a variety of its autumn/winter 2021 collection.
The installation will feature a wide selection of the brand’s first womenswear collection, highlighting the typical sportswear inspired designs that Casablanca Paris has become known for. The selection will include the brands signature silk shirts, tailoring and a new line of handbags.
Casablanca aims to be a mix of lux and leisurewear, with a goal to combine comfort with elegance. Pieces are inspired by the brand’s French-Moroccan heritage, with designs made in Paris and the products themselves produced in Casablanca itself.
“Casablanca Paris has an amazing relationship with Selfridges,” said Charaf Tajer, Casablanca Paris’ creative director, in a statement. “They bought the very first collection from the brand which was so surreal for me. It seemed a natural fit for us to host the installation, launching our first womenswear collection. As an emerging brand, we are honoured to create our own Casablanca get-away for customers…
