The British Fashion Council has announced Otrium as its newest Patron. The end-of-season fashion platform joins companies including Depop, Farfetch and Yoox Net-A-Porter Group in sponsoring the UK’s official fashion body. Otrium’s co-CEO Milan Daniels will join the BFC’s advisory board as part of the deal.
Patronage is vital to the BFC’s industry efforts
BFC Patronage involves supporting the British Fashion Council to deliver significant and impactful programmes that benefit the industry at large. Specifically, Otrium will play a key role in helping the British Fashion Council to develop strategies for more sustainable business practises and how fashion brands report their ESG progress and credentials.
Otrium, like Yoox before it, allows brands to have a second life at discounted prices, listing unsold inventory from previous seasons. The company primarily sells mid-market range brands, and not (yet) the emerging designers and luxury companies the British fashion industry is so well known for. While Yoox positioned itself as an off-season designer fashion platform available…
