Leading DIY retailer, B&Q, has unveiled its latest TV advert which spotlights the business’ iconic ‘You Can Do It’ slogan which has been an integral part in the brand’s heritage for nearly 40 years. In a world that holds people back from believing ‘they can’ – B&Q wants to silence this doubt and inspire action – encouraging people that they can do it – no matter how big or small.
The campaign was developed in conjunction with London-based creative studio, Uncommon, and is the pinnacle of a brand new B&Q partnership with ITV brokered by Dentsu Creative Entertainment which launched during ITV’s hugely successful and final series of Ant and Dec’s Saturday Night Take Away.
Since its inception, B&Q has been a brand that believes you can do it. B&Q’s Slice of Home Life [1] report revealed that 80% of people want to make changes in their homes, but only 36% feel like they can actually do it. With people having less time, less money, less motivation and more worry about what could go wrong, these iconic words play an important role in empowering those embarking on their…
