Basic-Fit has launched Be Comfortable: a new initiative to tackle gymtimidation
Both members and staff will be supported to create an inclusive environment for newbies
The company also has done a deal to retail its range of sports nutrition products in supermarkets
Basic-Fit says it wants to make high-quality sports nutrition accessible to all
Basic-Fit has introduced a new approach to tackle gymtimidation and create an inclusive environment in its clubs.
The ‘Be Comfortable’ programme includes behavioural guidelines for members to foster a friendly attitude; staff training to ensure clubs’ employees can help create a more comfortable environment; signs in clubs to raise awareness on the topic; Be Comfortable bracelets; tailored training plans for targeting various groups with a specific focus on beginners.
Also on offer are exercise advice, virtual club tours, an idea box for members to share feedback and social content and collaborations with influencers to positively break through gymtimidation.
Erica van Vonderen-Hahn, CCO of Basic-Fit, says: “We acknowledge that…
