The West Yorkshire city is at the epicentre of a renewed push to use culture and the arts to inject a multi-million pound boost to help rebuild the economy, while attracting a new generation of audiences to the sector.
An ambitious 10-year vision was launched this week to promote culture across the Bradford district following a 12-month consultation involving hundreds of organisations and individuals.
Shanaz Gulzar is overseeing Bradford’s bid to become the UK City of Culture in 2025, following in the wake of Hull which secured the title four years ago.
Research by the University of Hull projected that the 2017 title saw tourism contribute in excess of £300m to the economy.
Ms Gulzar told The Yorkshire Post that Bradford should look towards building stronger links with other northern cities such as Leeds and Manchester to provide a unified front in promoting culture and the arts.
She said:…