British fashion designer Anya Hindmarch has opened The Village, a new retail concept on the Cadogan Estate in Chelsea, London.
The five-store village is described by the designer on her website as the “realisation of a long held dream” and the culmination of two years of work to bring the brand’s playful style to life through evolving retail spaces.
Located on Pont Street, just off Sloane Street, which is the original home of the brand, the Anya Hindmarch village features a café, alongside stores to showcase her labelling collection, bespoke pieces and sustainability ethos, as well as an “ever-evolving” village hall concept space.
Commenting on the retail concept, Anya Hindmarch, said in a statement: “I feel that the next ten years are going to be about ‘localisation’ not ‘globalisation’ and it feels so right to return to the Brand’s roots here on the Cadogan Estate and to realise my dream of The Village. If retail is to exist in a digital world, there needs to be a reason to visit.”
Hindmarch,…
