An American toy company which has apparently been championed by the likes of Jessica Alba, Gigi Hadid and Helen Flanagan is opening a new UK base in Leicestershire.
Lovevery is taking space at Magna Park, new Lutterworth, to help lead its UK expansion plans.
The business has grown a strong following over here but said shipments from its current European hub in the Netherlands had been affected by Covid-19 and Brexit.
It has taken space in a 205,000 sq ft warehouse managed by Bleckmann, which is being used by a number of Beckman’s UK, European and global clients, and which could eventually lead to up to 300 jobs.
In a press statement Lovevery said: “Having become a huge household name in the US and developed a large fan base among celebrities including Jessica Alba, Gigi Hadid, Ashley Graham, Millie Mackintosh, Helen Flanagan, Storm Keating and Kimberley Walsh, the team behind Lovevery is now quickly saturating the UK and European markets.”
Lovevery said its decision to join other recognisable brands at Bleckmann – including Gymshark – follows a $100 million fundraise…
