The 65th anniversary of Barbie will be celebrated in a new exhibition coming to the Design Museum next year.
Following the success of Greta Gerwig’s record-breaking Barbie movie this summer, the world’s most famous toy will be arriving in London in 2024 for a special exhibition.
Through a partnership with toy company Mattel, the museum has been granted special access to the extensive Barbie archives in California.
A host of rare and unique items will go on display alongside other key pieces on loan and acquired to tell the story of the brand.
The exhibition has been three years in the making and will open on 5 July 2024. It will run until February 2025, with tickets going on sale in the spring.
The show, curated by the Design Museum’s Danielle Thom, will map Barbie’s legacy beginning in 1959 with creator Ruth Handler. It will go on to explore the story of Barbie through a design lens, including fashion, architecture, furniture and vehicle design.
The…
