New insight from PA Consulting suggests that almost four-in-five consumers have made sport and wellness purchases in the last two years, and the same number will expand that spend in the coming two years. However, growth is slower in the UK, possibly due to the country still having some semblance of a socialised healthcare.
Around the world, the global health and fitness industry is expanding rapidly – as consumers look to continue their lockdown workout habits beyond the lockdown era. Health and wellness from home were high on the agenda during the height of the pandemic, with 30% of consumers intending to regularly work out at home even after lockdown measures eased.
Other contributing factors also include the lack of support that the world’s increasingly privatised health systems offer individuals. With an underlining implication that most governments simply advice people “don’t get sick, or it’ll cost you”, consumers are doing what they can to improve their odds of avoiding illness.
Source: PA Consulting Sport Wellness Survey
In this context,…
