James Langan managing director, Natures Menu, talks to pbwnews
1. Has the increase in pet ownership during the pandemic helped to drive growth in your business?
Whilst 2021 was challenging for many UK industries, one industry that has seen continued growth is the dog food industry. The PFMA reported that there’s an astounding 24.7 million pet dogs and cats in the UK alone, which is largely down to the increase in pet ownership during lockdowns with consumers spending more time at home enabling them to welcome a dog or cat into the family. As a result, Natures Menu has reported impressive double-digit growth in sales, showcasing that raw feeding really is on the rise.
2. Has there been a move towards more pet owners feeding their animals with natural products?
Yes, this is a key macro trend in the pet food market as it is in human food. Consumers are recognising the benefits for the animal of feeding them a high quality, natural, minimally processed diet. Over the years we’ve noticed owners becoming more engaged with the health of their pets and…
