- By Sam Gruet
- Business reporter, BBC News
Image source, Getty Images
McDonald’s has missed a key sales target, partly due to customers boycotting the firm for its perceived support of Israel.
The fast food chain reported its first quarterly sales miss in nearly four years due to weak growth in its international business division.
Its boss previously acknowledged the impact of the conflict, blaming “misinformation“.
Shares in McDonald’s fell about 4% after the announcement.
McDonalds is one of several Western corporations including Starbucks and Coca Cola that have seen boycotts and protests against them by anti-Israeli campaigners.
The firm said that the Israel-Gaza conflict had “meaningfully impacted” performance in some overseas markets in the fourth quarter of 2023.
In the branch which includes sales in the Middle East, China and India, sales growth stood at 0.7% in the fourth quarter of 2023 – far below market expectations.
Its business in Malaysia, Indonesia and France have been affected, with the biggest impact felt in the Middle East, chief executive Chris…
