At the recent ChangeNOW Summit, which took place virtually from 27th to 29th May, Antoine Arnault, responsible for image and environment at LVMH, presented the French luxury group’s commitment to supporting a circular economy. Its approach, known as “creative circularity”, is one of the four strategic pillars of the Group’s environmental program, LIFE 360.
Arnault emphasised the benefits of a circular economy model for reconciling economic growth and the protection of natural resources and cited some recent initiatives by LVMH’s maisons, among them the LV Trainer Upcycling collection by Virgil Abloh for Louis Vuitton; projects to recycle surplus leather at Celine, Loewe and Berluti; and the integration of eco-design in the product development process at Hennessy.
More circular products and packaging at LVMH over next ten years
He also mentioned Nona Source, a new platform launched by LVMH employees as part of the Group’s DARE intrapreneurship program. The initiative enables the Maisons to swap fabrics and budding stylists to purchase them at competitive…
