London is set to receive another gold rush this week as Taylor Swift returns for the second UK leg of her Eras tour.
The global pop sensation, who has already dazzled London with three dates in June, will perform five more shows in the capital, which is expected to generate £108.5m for the city’s economy, according to Globaldata figures commissioned by Vouchercodes.
Each of the five shows is anticipated to generate £21.7m as over 773,000 Swifties descend on London for these concerts.
Across her 15 UK tour dates, including stops in Edinburgh, Cardiff, and Liverpool earlier this summer, Swift’s Eras Tour is set to pump £700m into the UK economy.
That’s the equivalent of every person in the country spending an extra £10.28 — a clear sign that so-called Swiftonomics is alive and well.
The term ‘Swiftonomics’ has been coined to describe the economic impact of Swift’s tours on countries’ economies,…
