Liverpool could find an avenue opening up in the near future to a potentially lucrative revenue stream that would allow them to maximise their global appeal.
Virtual advertising, where firms can target their own message to different markets by the ability to digitally overlay what is being displayed on LED advertising boards around stadiums, is not yet permitted in the Premier League, although it has been adopted in a number of other major domestic leagues including Germany’s Bundesliga, Italy’s Serie A and Spain’s La Liga.
The England national team have made use of such technology, but with the potential revenue impact that could arise from the potential reforms to gambling sponsorship in the UK, with Premier League clubs likely to agitate for virtual advertising to be allowed in stadiums to help them offset the potential losses that a ban on gambling advertising in English football would bring.
For a club with such global appeal as Liverpool, with a foothold in key markets across the globe, virtual advertising could provide them with huge scope for revenue growth, something
