BEIJING, Sept. 3, 2021 /PRNewswire/ — Joy Spreader Group Inc. (HKG:6988, “the Group”, “Joy Spreader”), proves its direct-to-customer (DTC) and cost-per sale models (CPS) with outstanding financial performance in H1 2021. The Group achieved revenue of HK$624 million (approx. US$79.8 million), an increase of 62.37 per cent from the same period of the prior year. The e-commerce products marketing business, the major growth driver during the reporting period, posted a rise of 285.24 per cent in revenue, surging to HK$129 million (approx. US$16.5 million). The GMV of e-commerce products rose to HK$647 million (approx. US$82.8 million), up 264.08 per cent.
Today, “e-commerce” is no longer a new word. Models such as live streaming e-commerce and short-form video (SFV)-based e-commerce have become widely popular among consumers, and have become one of the key ways that products and services are purchased. Interest-based recommendation engines based on data and algorithms are also widely used in China. E-commerce platforms with global reach, with the immensely popular TikTok serving…
