A recent UK Government taskforce branded the GDPR as “prescriptive and inflexible”, urging Boris Johnson to replace it with a new framework for data protection that doesn’t stifle growth and innovation. The Data & Marketing Association (DMA), and many of the data privacy experts we work with, believe that it is interpretations of the GDPR that are restricting growth in the digital economy.
The UK Government’s National Data Strategy (NDS) sets out an ambitious vision for a future economy and society with data at its heart, through 5 key missions. They have global aspirations for UK data expertise and privacy standards to be at the core of international data flows. Essentially unlocking the value of data across the digital economy.
This vision can be achieved with the GDPR in place, if properly applied.
There is an opportunity for industry associations like the DMA, in partnership with the ICO, to establish industry Codes of Conduct across every sector of the economy. This possibility is outlined by articles 40 and 41 of the GDPR. Industry Codes of Conduct can help…