Ford will look to build more on its American heritage with its future European line-up, according to the firm’s European boss.
The company is the only mainstream American-owned manufacturer still operating in the European market, and European boss Stuart Rowley said that gave it a point of differentiation from rivals. Major rival GM quit the UK market after selling Vauxhall. US brand Jeep does sell vehicles in the UK, but it only has a limited range of off-roaders and is now part of the Dutch-based Italian-French Stellantis group.
Ford has long had a bespoke UK and Europe line-up developed locally. Its product range has changed substantially in recent years, with the new Puma crossover now outselling the perennially best-selling Fiesta, and the firm recently announcing it was axing the Mondeo saloon.
“You’re seeing the Ford portfolio change in Europe as we make the shift and grow further in utilities [SUVs],” said Rowley during the FT Future of the Car conference. “Going forward we’ll have a more differentiated, more opinionated portfolio of passenger vehicles, that…