71% of consumers across the UK, US, France and Germany bought or sold used goods in the past year, with 63% purchasing used items at least once a month, according to new research.
MPB and Retail Economics’ report, Second-Hand, First Choice: The Psychology of Recommerce, surveyed a sample of 6,000 households across the UK, US, France and Germany in August 2023.
The report found that 9.4 million UK adults bought used items more often in the last 12 months. 84% of millennials (people aged 30-44) said they were participating in the used goods market, with 50% making at least one used purchase a month.
The most popular categories for recommerce were fashion, technology and homeware, the report found. Fashion made up 37% of all recommerce purchases in the UK and 45% in the US. Homewares and furniture made up 30% in the UK, while the technology sector captured around one-fifth of the recommerce market share.
The report found that 78% of respondents use online marketplaces as their go-to platform for buying used items.
This report demonstrates a fundamental shift in consumer…
