Many household stars in UK sport have used their influence, platform and wealth to invest in tech companies.
From England cricket stars to Premier League footballers and the nation’s most treasured modern tennis champion, a number of world-famous athletes have invested in HealthTechs, FinTechs, sports apps and more.
BusinessCloud looks at some of the most well-known investments.
England’s cricket stars
Media and investment group 4CAST, founded by England cricketing stars Ben Stokes, Stuart Broad, Jofra Archer and Jos Buttler, partnered with tickets and events sales platform Seat Unique in December 2024.
Since the collaboration, London-based Seat Unique has confirmed partnerships with the London Stadium and the Utilita Bowl, as well as appointing former England rugby union star Matt Dawson as a business advisor.
4CAST specialises in athlete-driven media productions and early-stage investments, and boasts an influential roster of talent, including cricketers Ollie Pope, Liam Livingstone, KL Rahul and Matty Potts.