William Burton
Appointed for a 5 year term commencing 18 September 2023.
William Burton has spent more than 25 years in the travel and tourism sector, starting at British Airways Group, where he went on to become Head of Strategic Analysis; through Thomson Travel Group (now TUI) where he was Director of Sales, eCommerce and Distribution; through Thistle Hotels Group (now GLH Hotels) as Global Sales and Marketing Director.
He went on to senior commercial executive roles at Kuoni UK and Bourne Leisure Group, and government COO roles at The British Library and The Rural Payments Agency, before becoming Chief Executive of Page & Moy Travel Group, the UK’s largest outbound group tours operator. He has subsequently been Chief Executive of both the Construction Industries Training Board (CITB) and Cambridge University’s OCR Exam Board, before founding online travel company, Awesome Experiences.
In addition, he is also a Director of the Chartered Institute of Marketing and sits on its ARC committee. In the past he has also sat on the Councils of ABTA, Federation of Tour…
