iProspect UK and Freemans Grattan Holdings (FGH) have announced a two-year extension of their long-standing media partnership.
The dentsu digital-first agency will continue to manage strategy, planning and buying across all media for the Yorkshire-based retail group.
iProspect will help accelerate FGH’s transformation as it focuses on its ongoing reinvigoration of Freemans as a leading digital retailer with a powerful brand, exciting product and compelling financial services offer.
The extended partnership will see a continued expansion into new channels for Freemans, informed by a rigorous test and learn programme, supported by dentsu’s market-leading measurement solutions.
iProspect has worked with FGH for over 10 years, with the account led by specialists in Manchester. In 2022 iProspect worked with Freemans to secure the retailer’s first ever broadcast and radio sponsorships, partnering with ITV1’s Loose Women and Smooth FM respectively.
Heidi Kenyon-Smith, MD, client at iProspect UK said: “We’re incredibly proud of our long-standing, successful partnership with…
