Suzuki GB boss Dale Wyatt has told the brand’s UK car retailers that his team have become “VUCA ninjas” in a webinar outlining the impact of supply constraints on the year ahead.
Suzuki’s head of automobile in the UK told AM that he had gathered business leaders from his network to reveal plans to reshuffle sales campaigns to focus on available stock and confirmed future production in a bid to preserve profitability in “turbulent times”.
“Our dealer webinar objective was to update the dealer network with regards to production changes,” Wyatt told AM.
“We currently have a significant order bank and we need to manage customer expectations with regards to the lead time for existing and future orders.
“We have changed our sales campaigns to focus on available stock and confirmed future production.
“We are living in turbulent times which makes forward planning very complex as there are a lot of moving pieces.
“Good news is that we have become VUCA (Volatile, Uncertain, Complex, Ambiguous) Ninjas and history shows that by sticking together and following our lead…
