IMPRESSIVE 3D artwork is to be painted on a North East street as part of a Government-backed scheme to encourage shoppers.
South Tyneside Council is working with award-winning arts project The Cultural Spring on a commission funded by the Government’s Welcome Back Fund, which is investing £56m across the UK.
The fund is aimed at helping councils improve the look of high streets – particularly those in coastal towns and cities – and funding marketing campaigns to encourage people back into local shopping areas as the UK emerges from the Covid pandemic.
The council and The Cultural Spring have commissioned arts company 3D Joe and Max to create an 8m x 5m 3D artwork in a prominent spot on King Street in South Shields.
Councillor Joan Atkinson, the council’s deputy leader, said: “Creating the right conditions for recovery and investment is a key priority for the council, as is supporting our town centres, high streets and villages.
“We believe this artwork will…