The Media Leader interviewKate Rowlinson, Mediacom UK CEO, talks to Mediatel News about inclusivity, listening to quieter voices and digital practice.
Kate Rowlinson, Mediacom UK CEO, had originally considered a career as a TV producer after graduating in English from the University of Leeds.
However, her “pretty exhausting” work experience as a runner for CBBC Show Bodger and Badger rather put her off the idea, so she decided to move to London to work in media planning.
She says this was “a very active choice” rather than falling into media as many did.
“I knew someone who was moving down to London to become an account planner in a creative agency, which sounded really interesting, but I was more interested in media planning side, as I always really interested to think about how you convey a message to an audience, understanding how people make decisions and how you best communicate that through the relevant channel,” she explains.
She was also fascinated by how and what your media choices say something about you as a person.
She is speaking to Mediatel…
