A fashion retailer won an award after moving her business into the digital world.
Kays of Grantham, owned by Kay Armitage, was named the winner of the John Cussell Independent Retailer of the Year award at the Grantham Journal Business Awards last month.
Kay founded the business seven years ago, starting out on Grantham Market before moving into her shop on Westgate.
The award was presented by Jenni Cussell, wife of John, a well-loved jeweller, who the award now pays tribute to.
Kay explained what the award meant to her and discussed how she has adapted her business to be more digital over the last year, including creating a new website and showing new clothes to customers via Zoom
How did it feel to win the award after another difficult year?
I was totally shocked to be a finalist, never mind actually winning the category. The retail sector has been a struggle, even before covid, with footfall down in towns all around the country, not just in Grantham. To be recognised as the…
