An astonishing one out of every five people in Britain take no steps to protect their personal data, despite it being one of their highest concerns.
Misleading marketing campaigns, unreadable terms and conditions contracts, and similar issues have led to customers being unaware about exactly what personal digital information about them is being collected, according to YouGov polling conducted by Proton, shared exclusively with The Independent.
Consumers’ concerns include email scanning, with 90 per cent of people saying they do not want companies to engage in the behaviour, contact scanning (87 per cent), and location tracking (79 per cent).
Financial statements being left unprotected was the most common concern for users (80 per cent) followed by personal conversations through services like Meta’s (formerly Facebook) WhatsApp or Apple’s iMessage.
The least concerning were online purchases, and device IP address. Only three per cent said they did not care about keeping their personal data private.
The risk of this data being exploited was a worrying matter for 90 per cent of…
