Improving levels of creativity can allow businesses to adapt to, and consequently survive in an ever-changing environment, according to a new report by cultural consultancy Barker Langham and Culture Mile, a new cultural district in the City of London.
Corporates and business leaders continuously need to adapt to a rapidly changing environment – a necessity that has been highlighted yet again by the Covid-19 pandemic. Already in 2010, a study published by IBM based on the views of 1,500 CEOs from 60 countries and 30 industries worldwide showed that creativity was one of the most important leadership skills for adaptability, allowing them to “successfully navigate in an increasingly complex world.”
More recently, the World Economic Forum has also singled out creativity as one of the top three skills that will be required by employees in the future as an increasing number of manual tasks are substituted by artificial intelligence, making way for jobs that require more soft skills.
Now, a report published by Barker Langham and Culture Mile suggests that creativity can help…
