Yes, the arrival of TikTok on Fire TV – one of the most popular streaming platforms around – means users will be able to watch new videos and well-trodden favourites on the biggest screen in their house. Like the smartphone version of the app, TikTok on Fire TV has dedicated “For You”, “Following” and “Discover” feeds.
The former brings together video clips that TikTok’s algorithm will be best suited to your tastes – based on your viewing history, while the “Following” tab includes only videos from creators you’ve already elected to follow, and finally, the latter includes trending clips and new videos that are gaining traction across the platform.
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TikTok’s expanding experiment with TV-based apps are seen as a ploy to reach a wider audience. However, news site Protocol claims these applications benefit from premium rates associated with TV-based advertising compared to the small screen. The launch of a string of TV apps also coincides with a push into long-form video from TikTok, competing…