Apple has given its e-commerce website a refresh that has seen a dedicated ‘Store’ tab reintroduced, marking the return of a feature that disappeared some six years ago.
The company’s site went down briefly earlier today and, as reported by MacRumors, came back up again with a revised page layout featuring the new tab. The “Store” tab takes customers directly to a dedicated online purchasing section, which allows customers to buy items from the current product lineup.
In a move that’s clearly designed to make the purchasing journey that little bit easier, online shoppers can select the likes of the iPhone, iPad, Mac, Apple Watch and Apple TV in an instant. It essentially bypasses the need to visit a dedicated product page, or locate the traditional ‘buy’ button.
Visitors to the Apple site are now also presented with a horizontal selection of products, along with any latest additions, relevant promotions and associated accessories. MacRumors likened the styling tweak to the same sort of experience you get during a visit to the Apple Store app. It certainly appears to be a more…
