The longer business leaders delay in responding to a damaging and unfounded rumor, the more likely it is the rumor will spread, grow, making it more difficult to set the record straight. Indeed, many people might assume that unless you immediately tell your side of the story, there could be some truth to the rumor.
That’s why corporate executives should consider following the recent example set by an official of Didi, the Chinese app-based ride-hailing service, who acted quickly in response to an unfounded rumor about his company.
Fast Action By Didi Executive
Last Monday, the New York Times reported the official wrote on social platform Weibo “that he had seen rumors saying that because the company had gone public in New York, it had to turn over user data to the United States. The executive said that Didi stored all its Chinese data on servers in China, and that the company reserved the right to sue anyone who said otherwise.
“The message was reposted on Didi’s official…